When it comes to gadgets that will fail to impress the most idiotic brand crazy suckers on earth, the best thing to do is to claim the product is amazing (without making any claims why) and to make it a limited edition.

The moment a product is made in limited numbers, it becomes a collectible that automatically increases its net worth. It doesn’t matter how useless or unimpressive the product is, you can still find a limited number of suckers who would die for the product. The same goes for the Nooka Undrcrwn. Nooka and UNDRCRWN collaborate to give you this un-amazing watch that features a black ZenV display. The watch is made further undesirable with its childishly colourful striped polyurethane band. The watch shows both date and time and is water resistant for 5ATM.

Only 200 pieces of the model is available and watch will cost you $275. Take my advice and buy this watch. You’ll spend the rest of your life wondering why and this sufferance will take you to philosophical heights. Meanwhile, you can even tell how long you have been suffering!

Via: Nooka