Posted by Sarah on December 13, 2010 ·
Environmentalists and Green Design folks have been incessantly tossing out ideas and product concepts to offer the common man stylish yet eco-healthy products just to push him a little more n creating a better future for himself. The WWF Document format doesn’t cut some slack for the consumers but it has a strict way of making people adhering to [...]
Posted by Rajeev
Saxena on December 6, 2010 ·
The holiday season that covers the celebrations of Thanksgiving, Christmas and New Year is a time of joy, happiness and a chance to bring your loved ones closer to you. The holiday spirit is so intense with the blessings of the Lord, that it can even make the most bitter of enemies into inseparable friends. Each year, this time is the most celebrated [...]
Posted by Aman on September 30, 2010 ·
People who haven’t had a near-death experience always crave to know what it feels like, before kicking the bucket. Now, you don’t have to try all that hard as these T-shirts will help you to experience that rush of adrenalin! The bloody T-shirts designed by WWF can trick you into believing that you are shot at, and thus mimic that near-death experience. [...]
Posted by Neo on November 16, 2009 ·
There is a certain advantage that green initiatives bring to the companies that take them up and when giants like Coca-Cola step up for the planet’s cause you tend to understand how big the green movement has got across the globe. Going green is quite simply the best PR you can generate and more and more firms/people are realizing this fact. Irrespective [...]
Posted by GSerrano on October 25, 2009 ·
According to a report issued by the international environmental group WWF, green technologies offer the hope in averting climate disaster but the ultimate deadline for committing to these technologies is 2014. The group has come up with the conclusion that should the world miss the said deadline, runaway global warming and economic meltdown are sure [...]
Posted by Mariza on October 7, 2009 ·
Recent climate change campaign at Berlin by Brazilian artist Nele Azevedo was extremely creative and dark. It was an installation art consisting of 1000 tiny ice sculptures of men sitting on the steps of Berlin concert hall. This artistic installation on the occasion of release of the report entitled Impact of Global Climate Change was sponsored by [...]
Posted by GSerrano on September 25, 2009 ·
More than 70 percent of Indonesia’s original forest cover has been lost. Logging, which is mostly illegal, is estimated to destroy over 2.4 million hectares per year.
Re-elected Indonesian President Susilo Bambang Yudhoyono (SBY) gets international praise for leading the fight against deforestation in his country. All Indonesian presidents in [...]
Posted by GSerrano on September 3, 2009 ·
The WWF denies any connection to or knowledge of a ‘tasteless’ 9/11 ad that bears its logo. The ad shows a squadron of planes about to attack Manhattan, an obvious reminder of the 9/11 explosive tragedy. The ad bears the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.” It [...]
Posted by Mariza on April 30, 2009 ·
World Wild Life Fund, Brazil has shifted campaign from saving endangered species like Panda and many others, saving forests to saving a single tree and reef! The two ads in the campaign ‘Tree’ and ‘Reef’ depict life supported by a single tree and a reef. The message in the ads asks one to imagine how much life forest and an Ocean can support.
DDB [...]
Posted by Mariza on April 4, 2009 ·
World Wildlife fund (WWF) campaigns are always interesting.There was paper Panda campaign where cute paper Pandas were put in parts of cities to create awareness about the dwindling number of the species. The message was loud and clear.
This time again the message is explicitly put. The ad shows depleting forest cover. The forest cover itself is in [...]