Tag Archives : Xerox

Does Becoming Generic indicate Success of a Brand?

Does Becoming Generic indicate Success of a Brand?

We often forget that commonly used terms such as ‘Xerox’ or ‘Band-aid’ are not generic terms but are trademarked names. ‘Band-Aid’ was first invented, manufactured and sold by Johnson and Johnson way back in 1921 and it became highly popular house-hold name for medicated adhesives. Same is true about ‘Xerox’ which is essentially name [...]