Over the past decade, the employment rate has drastically dipped. To top it all, finding the right candidate with the right talent has almost become a challenge for most of the companies. A conspicuous reason for this could be because the best qualified candidates are already employed somewhere or the other, and hence, they seldom look for new jobs. Job boards like Monster.com or HotJobs hardly find their applications on their sites.

In order to reach or to them, rather seek or follow them,TalentSeekr, an ad network for jobs has come up with a trick. TalentSeekr creates and tests multiple ads across the Web – social networks, blogs, forums, search engines, etc. They then optimize the mix of ad types such as, banner, text, video, creative elements, and placement as well based on the response rate and the quality of the applicants, which come through the ads.

Ryan Caldwell, the CEO of EnticeLabs, the company behind TalentSeekr boasts to have companies like Dell, GE, IBM, Adidas, Reebok, Google and Microsoft as their customers. CarrerAds, which is aimed at blogs and Websites looking to display job related ads is another product of EnticeLab in addition to TalentSeekr.

However, filling a job on TalentSeekr is rather time consuming and takes longer than on Monster. It works better if you are looking for 3,000 odd SAP consultants but not when you are looking for filling just a few positions. Monsters perhaps will be a better bet in this regard. The average click through rates for TalentSeekr ads range between 0.15 percent and 0.37 percent. For among those who click, the application rate varies from 0.22 percent for medical jobs to 2.68 percent for tech jobs.

In the past, some companies have tried job ad networks but failed. Monster has its Career Ad Network, A Y Combinator company called SnapTalent tried this before shifting over to career fairs. Caldwell nonetheless is very positive about TalentSeekr not meeting the same fate like the other companies. He has a valid reason to be positive as IBM and GE are talking about shifting large online recruiting budgets away from poorly-performing job boards. We only wish the best for TalentSeekr.

Via: TalentSeekr\EnticeLab