Taxi, the well-known Canadian ad agency has turned space near the entrance of front-door office in Vancouver in to a trendy minimalist café which also showcases some of their best creative and successful ads.

This kind of comfy space, perfect for interacting informally with clients as well as other customers seems to be an excellent concept. Décor itself gives an idea about agency’s work. This is a very unique creative marketing strategy ever used by any ad agency.

Taxi Café maybe first ever one stop shop for advertising needs and coffee. They plan to open another standalone café at Toronto soon. Well cynics might ask, are they marketing their ad agency as a brand thro’ Café chains or are they simply shifting business focus to setting up chain of trendy branded coffee shops?

Robert Dall visited this cafe and wrote first about concept of Taxi Cafe here. It seems café is meant to be “Proof of Concept” for the agency. This might start a new trend for ad agencies who want to reach real people, promote themselves, showcase their creative streak and thus increase their client base. Popularity of the café and the business it generates will truly prove their creative and marketing acumen!!

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Via AdPulp/Influx Insights