Technorati is known as a blog-ranking online machinery. It is what is known best as – a surveyor of the entire forest, noticing which of the trees are the most stalwart. ‘CEO Richard Jalichandra has done an impressive job building a vertical content network and advertising network.’ Traffic is said to be around 3 million unique hits a month.

However, the popularity-rating blog catalog (with such features as “Rising blog posts by attention,” “Rising news stories by attention,” “What’s Popular,” and “Top 100 Blogs”) seems to have lost some of its “authority” itself. Critics blame such culprits as declining market share, many software bugs, downtime, and an unclear strategy for the future.

Things are changing at Technorati. The company now wants to directly compete with the same blogs that it tracks. In other words, the forest now wants to be a tree. It is now hiring bloggers and wants to be a blog itself. It has announced that it is entering into the next phase of its evolution: original content. The new feature is slated to debut this October.

Well, it is a free enterprise world out there. Market competition is the name of the game. Technorati may very well transform from a blog community to a writers’ community. After all, it has a commendable followers base to take advantage of. That’s certainly a clear strategy for the future that its critics are looking for.

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Via Venture Chronicles/thenextweb.com