Social campaigns must shock people to wake them from stupor and force them to think about their action and even inactions. The Lung Association’s ‘Hole’ campaign will surely shock many a smokers and may give them a repelling reason to finally kick the butt for good. 

The above picture of a man with a hole in the neck is not a mere poster. This picture was placed at public ashbins where smokers stub out their fags. Fag ends need to be stubbed out in this neck-hole. The message reads “This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association – Nothing is more important than your next breath.”

Anti-smoking and anti-cancer campaigners try all possible methods to spread the message. Some give repelling pictures of actual cancerous growths as well. Some give statistics of incidence of cancer among smokers. This surely is most hard-hitting of them all. A perfectly healthy smiling man may be killing himself by indulging in smoking. Smokers argue about high pollution levels choking all lungs, but kicking the habit will atleast erase one cause of cancer. Thats the least we can do for ourselves. The message is loud and clear!

Via Blissblog