He may be the most beleaguered entity over the past few days, but he is also the ‘buzziest billion-dollar brand of the week.’ He even surpasses Obama who is buried deep in his healthcare, war, and climate woes (but then again Obama does not model for any commercial product or service for corporate America).
Yes, with mistress #6 having just surfaced (and with two more to come out of the woodwork soon, it is said), Tiger Woods has become the darling of the Internet clicks.
Dumenco’s Trendrr Chart (produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social and digital media tracking service) has recently measured Tiger Woods’ global popularity in terms of “Tiger Woods” (Tweets Per Day vs. Google News Results vs. Google Blog Results).
The result of ‘a Week of Tiger Woods’ is nothing short of amazing. If Woods earned attention and awareness with his formerly squeaky clean image, he is found to be even more popular after his fall from grace.
Some critics have called it cheating. America feels cheated of the hypocrisy of Tiger Woods’ seemingly clean public image. Some Americans cry foul that such an image made billions of bucks when the real Tiger has actually been nothing more than an ordinary serial philanderer, just like…well…any other serial philanderer.
Here are some of the ratings trends, thus far:
Soon after the Tiger Woods car accident with a fire hydrant and a tree in his neighbor’s yard, the golfer/product endorser was name-checked in 56,868 tweets.
As of December 3, in the wake of his sex scandal unraveling before the global public, he got just a few thousands less of tweets at 52,093.
As of December 3, ‘Google News was indexing more than 46,000 active news stories (considered active if it’s been 30 days or less since their publication date) about Tiger Woods.’ His “transgressions” have become more popular than his golfing triumphs, it seems. Thanks to the human appetite for gossip.
“Tiger Woods” as a blog meme over Google Blog Search recently turned out a mind-boggling jump: as of December 3, ‘Google was indexing 14,560,543 blog posts around the world that name-check him.’
Tiger Woods, the commodity created for corporate consumption, is now a certified Internet phenom.
Via Advertising Age
