Designer Tim Holley’s Tio ghost is a perfect example of psychology and technology collaborating with marketing techniques. The wall mounted light switch system helps children learn the importance of energy conservation in a child friendly and playful manner. When the household lights have been switched on for a short while, the switch, or “Tio” remains happy and green. When the lights are left switched on for a long time, Tio gets angrier and starts getting redder.

The deepness of the colour red would allow children to learn how much electricity they have used and when it is “becoming too much”. Tio also has smileys which make the energy conservation process an easy and fun task for children. Play and education have thus been used from the psychological point of view to allow children to learn the importance of environment and ecological balance.

These switches make sure that today’s children grow up to be responsible and green individuals who would know that using a lot of energy is bad for not just Tio, but for the larger human populace. Go ahead and get these switches to inculcate the sense of energy responsibility that is required in your growing and curious child.

via: Inhabitots