Mitsubishi Motor Corporation is seeking to make an entry into the already burgeoning Filipino market by introducing new vehicles and increasing the level of visibility in that country. Philippines is a major consumer of automobiles in the region and Osamu Masuko, president of Mitsubishi revealed that Mitsubishi’s market share in the Philippines has increased to 18 percent this year, despite recession.
Speaking at the Tokyo Motor Show 2009, Mr. Osamu Masuko revealed that Mitsubishi Motor Corporation would unveil the Global Small, a 1.1 litre which is the entry level model from the company. Rising parking costs, fuel costs and better mass transit have encouraged youngsters in Japan, Europe and even North America to not purchase or own personal cars.
However, in developing countries like Philippines owning a vehicle is still one of the dreams that youngsters have and Mitsubishi plans to successfully harvest this need and desire. Perhaps in the future, automobile companies would concentrate on the developing and underdeveloped countries in the third world where infrastructure deficits force people to own personal vehicles.
Via: Manila Bulletin 
