Archive : Advertising

Google has begun preliminary negotiations to purchase the video streaming site Hulu, says the LA Times. Sources told the publication that Hulu has met with Google, as well as Microsoft and Yahoo, in order to get one interested in business. As shown in the LA Times story, the fact Hulu is the rights holder for the display of a season of popular series [...]

Twitter started placing advertisements on the timeline, according to the Financial Times. The addition of the “paid tweets” – a euphemism for advertising – the service can frustrate many users, while also attracts companies that want to reach some of the roughly 300 million users. Twitter executives have met with strategists [...]

As in the world of the Internet, the gaming arena is also one of the most lucrative fields of modern economy and at the helm of revenue generation is advertising. Just as every online service is introduced with a vision of revenue, same in the case of gaming world, every new platform is introduced with hope of new ways of revenue generation. Now, [...]

Louis Vuitton has taken a bold step in creating their latest ad campaign. They have replaced the more mature and established faces by fresh young face as representative of the fashion house. If the response to the campaign is anything to go by, it could become a trend that the rest of the fashion industry would follow. A 16 year old school student [...]

Social media, in the last few years has surfaced as one of the strongest venues of advertising that has been taken advantage of, by nearly every commercial entity on the globe. Since the year 2005, when we witnessed the emergence of Facebook as an all new social networking service on the web, conventional users as well as publishers, advertisers, [...]

A newly launched startup company, Immersive Labs, is aiming high towards the success of the company with its plans of bringing to life the idea of personalized digital billboards that will be able to project advertisements by analyzing an individual’s face, age, company etc. New York based, Immersive Labs has even developed a prototype of the digital [...]

The Internet advertising phenomenon that just a while ago seemed to be quite inconsequential has now proven to be one of the most lucrative advertising platforms in the world. As per a recent report published by the Internet Advertising Bureau, online advertising for the year 2010 earned as much as a whopping $26 billion and has now finally surpassed [...]

One of the foremost names in online security checks, NuCaptcha, is has now announced its intentions of bringing the world of online security and online advertising closer together with the launch of an all new self-serving platform for brand managers and publishers. With this new tool, NuCaptcha envisions to provide the publishers with additional [...]

The Spain based jewelry label Tous has been creating jewelry since 1920. They are known for the freshness of their style and produce up to 30 collections a year in different metal and semiprecious gemstones. And who is the first name that comes to your mind when you think of an ambassador for the brand. Of course, Jennifer Lopez would be the most appropriate [...]

One of the foremost names in online advertising, Glam Media Inc. has now reportedly acquired BBS Media, a Canada based advertising company for an amount that is said to be between $10 million to $20 million, with an aim of expanding its services in to the international markets. As per the acquisition deal, Glam Media will now be providing online advertising [...]