Archive : Advertising

There is no denying the fact that Keiry Knightly is one of the best looking actresses in Holywood. Her attractive face like her acting skills too, easily draws a lot of attention from the audiences. She was seen in four movies last year. And if you are a Keira Knightly fan and if you thought you haven’t seen much of her this year, then her new [...]

Popular sports personalities, champions in their sport make good brand ambassadors. If they look good too then it is a bonus. Emporio Armani prefers successful sportsmen in their communications for Jeans. Christiano Ronaldo, arguably the best soccer player in the world was the face of Armani, promoting their Jeans and underwear in 2010. In December [...]

There must be something special about Blake Lively to have impressed Chanel Creative director Karl Lagerfeld. He must have seen that special something in her to have taken her on as the new face of French fashion house Chanel. The fashion media is mostly in agreement with Lagerfeld. Everyone has something good to say about the leggy lovely Blake Lively. [...]

Those who are into advertising would be glad to learn that a new way of reaching the target customer has finally arrived. The location-based app Loopt has announced that partners would be sending coupons to those who are in the vicinity of a store. TiVos, Xbox Kinects, Southwest tickets are some of the coupons that would be given away through these [...]

One of the biggest wireless carriers in the U.S, AT&T with its directory and publishing operations division, AT&T Advertising Solutions has now announced the launch of a new remarkable location based marketing service called, ShopAlerts, where in AT&T will now be sending special offers and discounts from of the leading brands and stores [...]

Forget the advertisements featured in television and newspapers that designed for the masses and expand your imagination to world where you an advertisement banner will address you personally and will know what kind of a mood you are in, then suggest you a certain product or service. Sounds too far fetched? Not according to a recent study released [...]

Modern media options like magazines, television, internet and all kinds of new social media networking tools are definitely making it easier and quicker to reach vast number of people but there is a flip side as well, modern media is making selling cars very difficult. The whole point of advertising campaign is to catch eye balls and sell the idea of [...]

Advertising as a marketing tool has become critical. The content of advertising, the medium through which it is released and even where and when it is released has a bearing on the total impact and its effectiveness.  Motorola seems to have scored with their new ad. There were teasers being shown around for 48 hours before its final release at the [...]

Thank God for the return of the Old Spice guy. Finally, fragrances have something other than sensual ads going for them. The Old Spice ad campaigns may have hit upon a winning formula. Their new ads are funny, irreverent, sexy, highly entertaining and it has eye candy. By now, the Old Spice guy Isaiah Mustafa is famous enough. And if you have seen the [...]

Armani made news earlier this month for its high-profile ad campaigns that had actor Megan Fox and tennis ace Rafael Nadal stripping for its Emporio Armani line of underwear. Barely a week later, the fashion house’s ads are once again making headlines. Stealing the limelight this time is Giorgio Armani’s Armani Exchange. For its ad campaign [...]