Archive : Weekly Recap

David Mackay was a schoolboy when man first landed on the Moon in 1969. It has been his lifelong ambition since then to become an astronaut. His childhood dream is about to come true as he is training to captain the first flight that will take tourists above the earth’s atmosphere and into space. David will be the Chief Pilot for Richard Branson’s [...]

Bernie Madoff has become history. He was on top of the world and could convince the investing public to trust him with their $65 billion through his Ponzi scheme. The collapse in 2008 was dramatic and the last year has seen consistent efforts to recover some of the investment. Household goods seized from Madoff’s Palm Beach mansion was auctioned [...]

The Schmidt Museum of Coca-Cola Memorabilia in Elizabethtown, Kentucky is perhaps the largest privately owned collections. The collection holds about 80,000 pieces with an estimated value of over $10 million. The museum is being shut down and the stored pieces will be sold off in a series of auctions later this year. Richard Opfer Auctioneering has [...]

Belvedere Vodka has expanded its Intense family with the launch of the Intense Unfiltered 80. It is a special launch that needed special promotional initiatives. Brand Opus, known for its designing skills and expertise, was commissioned and given the responsibility to design a luxurious gift pack for the new launch that matches the positioning of the [...]

Frette is best known for their luxury linens. In fact, an article covering their Beverly Hills Boutique has titled it The Linen Shop. But they are equally serious about their Baby line and have been working on making the collection more comprehensive. Frette has just added new items for spring to their Baby line. Now they have the range that makes [...]

As the Royal Wedding gets nearer the buzz, the anticipation and the rumors are increasing in its intensity. The curiosity value of the wedding is so high that the media is churning out insignificant tit bits also dressed up like vital information from the preparation process. The latest speculation or rumor is that Kate Middleton will be wearing Alexander [...]

Formula 1 has been predominantly a sport focused on the western world. It is expanding in the east now as the interest in the sport has become truly global. The growing interest and excitement in the Asian markets has made the creators of merchandise and their retailers proactive to cash in on the new demand from the emerging markets. Special edition [...]

Vibram Five Fingers have introduced a collection of casual footwear as they wanted to offer their dedicated consumers more alternatives. With barefoot-style running in vogue the VFF shoes have acquired cult status and are now extending their base into casual footwear. They have come a long way from 2007 when the Time Magazine declared Vibram Five Finger [...]

Shipping is the key to the growing online retail trade. The packaging paraphernalia is elaborate for shipping even small and insignificant items that seems really wasteful. Amazon is trying to counter this wastage by starting a new delivery service in selected areas. They call it Amazon Tote and it is a free home delivery service. The Tote is actually [...]

Independent bookstores account for nearly 10% of book sales but the onset of the digital revolution and the changing complexion of the publishing industry itself have put them under tremendous pressure to sustain their profitability. The first reaction is to take online route more seriously or to get on the social media or to add complementary products [...]