If watching TV on the armchair disregarding your doc’s advices about sedentary lifestyles were not enough, Toshiba has created the Space Chair ad campaign in which it sent a chair, rather an armchair to the space and back in order to promote its latest TV and Laptop models.
Both Laptops and TVs are used from the armchair and the experience of the customer is central to the success of the products. Thus, Toshiba 2010 REGZA SV LCD TV was promoted through the Space Chair campaign and it follows the journey of an ordinary room chair to space. They used GPS and cameras to follow and film the journey of the space. The idea was to communicate the viewer’s experience of watching the Toshiba’s first TV with LED backlight and local dimming.
It seems to indicate that the experience would be akin to travelling in space and back to earth. It reached a height of 98,268 feet above sea level and it took 83 minutes to reach space and 24 minutes to fall back. It came under the purview of FAA and followed all the regulations and thus the rig had to be under 4 pounds. A truly innovative way to advertise I must say. Better than watching boring models delivering equally boring punch lines.
Via: Engadget
Brilliant. Except its an uncredited corporate rip-off of a 2004 project by artist Simon Faithfull called “Escape Vehicle no.6″, sponsored by http://www.artscatalyst.org/
Confronted on the copy, Grey claims the original artist was “on the team” and that their original idea was “making an advert of this concept”.
You can compare the videos on YouTube, or on my blog… http://jebuff.vox.com/library/post/chairs-in-space-and-ripping-off-an-idea.html