Tryvann Winter Park ski resort has put up smart techno savvy billboards all over Norway. The billboards promoting the resort are no ordinary billboards with images and messages. TBWA has actually designed snowing billboard to catch the eyeballs this time!

A technical equipment creates mini snowstorm inside the transparent billboards as and when it snows at the highly equipped ski resort. The snowing is triggered and stopped by merely sending an SMS. So, the message is clear that even when it may not be exactly snowing in the city yet it could be snowing at the ski resort. That’s a good enough tempting reason to drive to the modern winter park which is located only 15 minutes away from center of Oslo.

People walking down the roads will surely pause and watch this sudden snowing which will give the feel of the true forever snowy ambience of Tryvann ski resort. This is innovative and modern advertising. It also puts technology to best use. TBWA has come up with an intelligent billboard instead of the usual screaming ones. Advertising does get trendier with times.

Via Toxel