A study made by Pear Analytics indicated that 40,5% of the studied messages told “daily activities” cannot attract the Twitter community’s interest, something that the consultancy called “useless attempts” to denominate the category.

In second place, there were messages through where users talk amongst themselves, as if they used Twitter as an instantaneous communicator, according to the definition of Fettering Analytics, with participation of 37,5% of the messages.

Statistically, the consultancy selected 2 thousand messages published in Twitter between the 11:00 and the 17:00 for two weeks in July – the messages published on Saturdays and Sundays were not considered, what does with that the sample reflects the use of the microblog service during the expedient.

The other categories defined by the consultancy were (spam, self-promotion and news) in the study. They appear quite distant of the first two kinds of messages.

Messages that answer other users’ contents, known as re-tweets, were responsible for 8,7%, followed by the self-promotion tweets, in which companies announce new products or services and promotions, with 5,8% of the sample.

The spam messages, as false users that announce formulas to attract hundreds of new followers, answered for 3,7% of the research and the news, published by the communication vehicles (except for information on social media) were responsible for 3,6% of the tweets.

Via: IDG Now.