The 3D revolution, that till last year was a being significantly downplayed, has now erupted with a renewed vigor and after making its presence felt in the U.S and Japan, the 3D television viewing experience has now made its way to the United Kingdom, as Sky, which is one of the biggest British satellite broadcasting company has launched it own 3D television channel which is also the first of its kind in Europe. The company has planned to give the 3D TV channel a big launch with the scheduled coverage of the Ryder Cup.

Along with the Ryder Cup coverage, Sky has also planned to broadcast two blockbuster animated movies, Bolt and Monster vs Aliens, in 3D format. After the initial launch bash, the subscribers of the Sky 3D TV channel will also be treated with an incredible line up of 3D movies including Alice in Wonderland, Harry Potter & The Half Blood Prince and Ice Age – Dawn of the Dinosaurs. 3D television viewing has caught a progressive tide in Britain, as last week, Virgin also announced the launch of its own 3D Movies On Demand service, that will be based on the pay  per view format and the consumers will be required to have a 3D TV, the glasses and a Virgin HD+ set top box. However, as per Guy Bisson, who currently hold the position of a a senior TV analyst at Screen Digest, the 3D phenomenon in the U.K, could in fact be far less significant as expected or advertised.

According to Mr. Bisson,

“The case for HD was much more compelling, as it was easy to understand why people would want a clearer picture on their screen. Whereas with 3D, most people don’t feel TV needs enhancing in this way. It’s great for certain movies, but when it comes to TV, it’s still just a bit of a gimmick at the moment – until the content catches up to convince everyone. Plus the glasses don’t help either.”

Via The Telegraph