
The Japanese clothing brand, Uniqlo have arrived ast a new strategy to promote their new heat Tech Inner wear. They decided to take the less traveled path by adopting the notion of a “giant human vending machine” to distribute a few thousand outfits absolutely for free on the 18th of November at Times Square in New York.
You might be wondering the purpose of this human vending machine. Well, this will be operated with the help of two mimes; a male and a female, which will be placed inside the machine and they could be seen through the glass. Uniqlo representatives, both men and women dressed in silver bodysuits will be seen around the Square holding a thermograph scanner. The device identifies cold spots in your body. After this, you just have to push a button on the vending machine and the mimes will do a synchronized and choreographed routine. After which, your outfit comes out automatically.
The catch is, only one size that fits an average body type will be distributed. If you wish to grab your share, make sure you are at the right time at the right place.
Saba said on Thursday, November 13, 2008, 6:34
I am a die-hard Uniqlo fan…m glad it’s going places