As Microsoft prepares the launch of Windows 7, Apple has wasted no time: just announced new products that promise to outshine the competition.

Rumors about the iMac, the new Mac mouse, the implementations in the white MacBook and the MacMini update are cited by Joe Wilcox on the BetaNews site as aggressive marketing move by Apple to make consumers’ attention – even if companies are still excited with the new Microsoft.

The Steve Jobs company would also be trying to lower sales of PCs, fighting the great demand for netbooks, heavily criticized by the author of the text that says they are a “curse” that undermines the industry.

Alex Wilhelm of The Next Web site, disagrees with Wilcox, saying the public of the products Apple is not the same as the netbooks, those who buy a Mac are, in fact, consumers willing to pay high prices on computers and that this so-called “war” on all PCs, so there.

Wilhelm also disagrees, saying that netbooks do not steal the market for large laptops, they are bought by ordinary users, who use only the Internet and word processing – in most cases, and that public wouldn’t know what to do with the super machines on the market.

War or not, Apple shows a now a great marketing ploy, and makes clear that Microsoft is not so easy to be the center of attention.

Via: BetaNews.