Recession may not be best times to promote credits cards but world’s leading credit card brand, Visa, is all set to launch its new campaign on American Idol on Wednesday. The first two ads of the series, ‘Let’s go’ and ‘Aquarium’ will go on air followed by print campaign and online promotion will be made by an interactive microsite Visa.com/go.

Visa is optimistic and upbeat about the new campaign. Instead of asking people to spend more they will focus more on handling money wisely and using plastic instead of cash. Plus there will be range of promotion schemes for payment options where in they’ll provide financial education information and money management tools.

A good brand always sails through bad times because of their campaign and promotion strategies. But these are real hard times when credit cards are being cancelled. So this is a tough call indeed. Yes, money transaction modes have changed for good. So credit cards and schemes will forever try to entice people. The ‘More people go with Visa’ campaign by AKQA digital agency does seem realistic.

Via Brandweek