Recession seems to be looming large on everyone’s mind. Even a brand like Volkswagen has decided to talk about value for money. Instead of emphasizing on luxury, comfort, design and speed their latest Banknote campaign talks straight about money and savings. They have actually used banknotes of different denominations and stamped them with different distances to show how far one can travel in Bluemotion Volkswagen for the money one spends on fuel.

The Volkswagen Banknote campaign is very innovative, creative and appropriate for the financially difficult times. It is good thinking since it would be futile and obscene to talk about luxury and pleasure when everything from fuel to car has become unaffordable. Volkswagen subtly promises the true value for money that their customers can expect. The message of more distance for less money is direct and clear.

This thinking is not surprising since automobile industry is among the worst hit by financial crunch and advertising revenues are hit too. This campaign is very simple and wouldn’t have cost the company a lot. One can’t help but wonder is there a need of flashy expensive campaigns with celebrity brand ambassadors to sell the cars?

Via Invisible Red