Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the environment, that they usually feel lazy about, if those tasks became more fun.

Well, the plan worked splendidly and the video series, that is comprised of three videos on YouTube is making headlines in the world of advertising and viral marketing. The entire project had been initiated and carried out by DDB, an advertising agency based in Stockholm.

According to Andreas Dahlqvist (Creative Director, DDB), “Volkswagen’s answer to the theory will be presented at a later stage on a separate website amongst other media. The site will display their whole range of environment technologies and cars—many, many fun ways to do something for the environment.”

Whether or not this immensely popular video series is able to boost the car maker’s sales, is anybody’s guess, but one thing is for sure, the online world is sure buzzing about Volkswagen and its ingenuity.

Here are some of the videos from the campaign, to tickle your funny bone:

Piano Staircase

The World’s Deepest Bin

Bottle Bank Arcade Machine

Via Rolighetsteorin & Viral Blog.