The world is feeling the cold wind and is bracing to face long cold winter. This is one of the worst financial crises in modern times. This is the worst time for any financial and banking services. In these cold times Wachovia Bank (a division of US treasury) has come up with ‘Money to Burn’ billboard campaign, promising best of services to help one tide over the crisis.
The campaign designed by Billboard Liberation Front is bold and daring. There is no hesitation or persuasion but there is a promise of keeping the fire going. There is a promise of fighting the cold. When all graphs are showing downward trend, Wachovia Bank talks of growth. Now is the time for innovative solutions to turn around worse times into best times.
This ad is for the curious and desperate ones looking for financial solutions and magic wand to bail them out. Hope never dies. Maybe some bankers do see a silver lining in these dark clouds. This is indeed a good effort and a good message of hope.
