It seems latest holiday party special commercial has come jointly from Wal-Mart and Coke. These are cold times and not everyone can afford a party but this ad from Martin agency surely will lift the spirits.

It is difficult to catch true spirit of Christmas in a short commercial. It is even more difficult to put an ad about big party and celebration in the times of credit crunch. But looks like these people have managed to catch the true mood of the times and even lift that mood. The host in the ad manages to handle a huge party with maximum gate-crushers by simply pulling out stock of Coke from Wal-Mart bags. Agreed, one can party even without spirits with only a stock of Coke and pure joy!!

Giant companies are facing bad credit crunch too. This joint ad also shows how to maximize with minimal funds. Not sure whether this is a beginning of a new trend in advertising where companies will go for such joint-ads in future too. The storyboard gives equal time and visibility to both, the retailer and soft drink company, so why not?

Via AdFreak