According to a study by analyst firm Sysomos social media, followers of “heavyweights” from Twitter users are the most influential, while the followers of celebrities, in contrast, have little or no influence on the network.

The Sysomos created rankings of authority that go 0-10, based on the number of followers, to “follow” updates and retweets each user, among other factors, and estimated that, on average, the most popular celebrities of the net – like Ashton Kutcher and Britney Spears – have O influence.

Moreover, the followers of “heavyweights” of social media like Chris Brogan and Jeremiah Owyang managed scores much higher – between 4 and 5 points of authority, on average.

The followers of the tweets and news media were located in the middle, with scores between 2 and 3 scales of authority and influence. News sites like Mashable and TechCrunch have fewer followers than the NY Times, for example, but these have higher values of authority, says Mashable.

Overall, the study shows that celebrities have as many followers, but with lower values of authority. Moreover, hardusers social media followers have significantly lower, but with significantly higher values of authority.

In a time when Twitter reaches 65 million tweets per day and about 2 billion per month, determine the level of influence of the users may be an increasingly relevant.

Via: Mashable.