Rum lovers would know that there is something warm and magical about the drink and even old enemies could become amicable if they only fought after sipping on some rum. Cashing on this belief, Diplomatico has unveiled a funny and visually appealing poster to advertise its 12 years aged rum.

The rum comes from an exclusive reserve and in order to show what the rum could actually do, an angel and a devil sit side by side, while the devil in a rare show if affection pats the angel’s head. The copy states that any issue could be resolved if there is a sip of rum involved. Ron Diplomatico surely got the ad correct and it would be interesting to see the sales of rum increase by the day.

In fact, it even calls its rum an excuse to be friends! The angel and the devil sitting in a peaceful and cozy way gives a pretty picture while the city lights below show that there is always light at the end of any argument. All you would need to do is sip on some rum! The poster was created by Brainswitch Advertising based in Miami, U.S.A.

Via: AdsoftheWorld