Different measures are being undertaken to tide over global economic meltdown. Industries are being forced to cut costs. This also means a cut in advertising costs and re-evaluation of all forms of advertising options and revenue returns. Even online banner ads and display ads are under scanner and many are speculating that they may not survive cold times. But is it really end of the road for ad boxes which appear on web-sites?

Compared to traditional media advertising, new media advertising is totally different. Traditional media can claim direct reach and response from customers. Advertising returns, viewer response can be measured more easily because measurement yardsticks have been perfected over years. Comparatively new media and internet advertising is in its infancy. So everyone is going to fret about its growth and scope. New measuring yardsticks are needed. It will be foolish to evaluate their utility using traditional yardsticks.

Internet will remain an important medium of communication in modern globalised world. There is immense scope for brands to improve their online presence and visibility on net. Internet advertising may evolve from banner/display ads and click ads to something else. Internet/web advertising is here to stay and will survive along with traditional media. The need is mutual; websites need revenue and brands need more visibility and reach.

Via AdWeek