The 21 crore Indian advertisement company witnessed an 18 % growth last year as opposed to the 9 % this year. The start has been an unhealthy one, especially in the banking sector and the retailing sector.

Experts are of the opinion that the global slow down is surely the culprit that has led these industries to tighten their purse strings. However, on the brighter side, FMCG, telecom and entertainment sector will continue to keep the advertising agencies afloat in this economic storm. With the new product lines being added to the already overcrowded shelves, the FMCG companies can’t afford to lose out their market share to the competitors.

Aggressive marketing strategies will continue to cook up in the boardrooms. Advertising agencies will have something to keep themselves busy with. Also, the Indian market has also seen a steady and one of the fastest growth in the telecom industry. With telecom giants spending on their campaigns to advertise their unique selling proposition, our ad industry is bound to grow in leaps and bounds. Entertainment industry is yet another client that would never stop advertising.

Although most companies have slashed their advertising costs by 5-7 percent, telecom, FMCG and entertainment industry will still go ahead with their aggressive campaigns and marketing activities. Indeed, advertisement industry can let out a sigh of relieve for the moment.

Via: BusinessStandard