Pepsi’s logo has been tweaked again. It seems this is an attempt to be more smiley than before and take the brand to a new height. Some makeovers are good and they work. Logo defines consistency and credibility of a brand. Is it a wise move to change the brand logo?

Pepsi always aspires to race ahead of Coca-cola. Both giants of soft drinks industry have tried various campaigns and anti-campaigns to win the race. They have roped in stars who swear by their brands. Then they both launched the diet versions for calorie conscious. Will this brand logo makeover take Pepsi ahead?

This subtle makeover will definitely catch the eyeballs. That’s what marketing and advertising is all about. Get attention even if it means a complete makeover including the logo. There are various kinds of smile and Pepsi seems to have tried them all before reaching this lighthearted smile. Maybe next makeover will make the smile all the more enigmatic – Mona Lisa type. It could also mean a frown for Coke!!!

Via Creativity-online