March 28 is still fresh in everyone’s memory because of the best orchestrated Earth Hour Campaign. People and places all over the world switched off their lights for one hour to vote for the Earth and against global warming on that day. The response was overwhelming. No doubt this winning campaign has bagged Cannes PR Lion 2009 award.

In the globalised world with amazing communication technology spreading a word about global warming and need for individual action was not difficult. The traditional media, web site, banners, posters, online ad, SMS ad, YouTube, Twitter everything was utilized in a well synchronized manner. On 28th March almost one in seven persons switched off the lights. The campaign reached more than one billion people. The campaign imagery was created by Shepherd Fairey who was also a creator of winning imagery of Barack Obama’s Presidential Election Campaign.

The true success of the campaign was not the world wide reach but it lay in creating enough awareness about global warming to make diverse humanity switch off lights. The next step of the campaign is to take this mandate of the people to Copenhagen meet of world leaders in December who will determine if policies have to be made to tackle global warming.

Via Advertolog