World Wild Life Fund, Brazil has shifted campaign from saving endangered species like Panda and many others, saving forests to saving a single tree and reef!  The two ads in the campaign ‘Tree’ and ‘Reef’ depict life supported by a single tree and a reef. The message in the ads asks one to imagine how much life forest and an Ocean can support.

DDB Brasil has come up with an intelligent reductionist campaign. The two pictures show tree and reef and all kinds of species and life forms they can sustain. The message is clear. One must become proactive in saving single tree and reef before thinking about saving the disappearing forests and heated Oceans. And only then all the endangered species which are becoming extinct can be saved. Habitats must be protected.

The conservation campaign has finally changed the approach. It has really gone to the root of the whole issue. Environmental awareness should be about saving every single tree and reef. It is both locally and globally relevant campaign too. Amazon trees and forests are disappearing fast. Hope everyone learns to treasure each single tree and reef!!!

Via Addshots/Creativity -Online