Yahoo Inc.’s share was up by more than 7 % in Nasdaq trading when it was speculated that there could be a serious discussion going on between the Yahoo and the Microsoft Corp regarding the online advertisement and search business.

Yahoo and Microsoft together are together trying to beat its major competitor in the web advertising market. The global recession had taken the toll out of these software and search engine giants as well. If a deal is struck between Microsoft and Yahoo in the future, Yahoo may take on the responsibility of generating revenues through display advertising and Microsoft through search advertising business.

Analysts are of the view that although the recession has hit all internet based industry, yahoo’s performance has not been all that bad in the display advertisement and search business. On the hand, Microsoft’s performance in the online business has not been that great over the past couple of months.

There is a possibility of a deal being stuck between Yahoo and Microsoft or Microsoft may take over Yahoo as well. Yahoo’s share closed at $ 14.42 in Nasdaq Stock trading while Microsoft’s share was down by 8 cent closing in at $19.59.

Via: EBrandz