Jerry Yang, the CEO of Yahoo, now wants to strike a deal with Microsoft after the fallout of Yahoo- Google advertisement partnership. The long lost suitor of Yahoo, Microsoft, had earlier sought to acquire Yahoo, in early June this year. Being wooed by the search engine giant, Google, Microsoft was sidelined with the decline of $ 47.5 billion offer.

Yang, today in San Francisco, played safe by suggesting that Microsoft acquire Yahoo at the right time and at the right price. The question now is the sudden change in taking sides. Keeping in view the global market slowdown, it was indeed a wise statement to make. What more to ask for, with Yahoo’s stock being up by a remarkable 6 %. All the stock traders and investors out there mustn’t be fooled by this bait. Yahoo would be speculated, yet as another company in the list of probable takeover options.

But why would Microsoft still is interested after the much talked about rejection?

Microsoft may stand a better chance to compete with Google in the advertising market and to a certain extent even in the online search market. The big loser in the game is Yahoo for loosing a deal with Google and speculations about Microsoft offering less than half the amount than it did initially is already bad enough in the down trodden US market. That’s not just it, the Google-Yahoo fallout is bound to invite a lot of attention from Government regulators as well. Google coming out clean in this deal, or rather, let’s just name it as an ordeal, certainly earns appreciation and emerges as the ultimate winner of this real life business game.

Via Cnet