Yahoo! Displays Poor Performance In comScore Online Search Parameters

Yahoo! Inc. just keeps slipping away into obscurity, no matter how hard it tries to crawl back up onto the podium of highly successful search engines. As per the latest comScore search data report for the month of February this year, Yahoo! Search again witnessed a drop in the amount of searches made amounting to a drop of 16.7% down from 17.0% for the month of January 2010. On the other hand, Microsoft Bing search engine witnessed encouraging results for February 2010, as the Bing amounted to 11.5% searches, up from the figure of 11.3% recorded in January 2010.

comScore, one of the leading names among the Internet marketing research companies is widely accepted as an impeccable source for search data accumulation. For the month of February, the leading search engine in the world Google was somewhat in the neutral zone, as it registered a very slight increase with 65.5% as against that of 65.4% recorded in January. Even with the Microsoft and Yahoo! deal in place, Yahoo is still losing race of the search engines and it is becoming increasingly mysterious, as to how Yahoo will, if ever, bounce back.

Microsoft Bing’s continued rise in the search engine market is bound to have the Yahoo! people baffled as both the companies are already running a search deal and the effects this partnership were expected to help Yahoo! pick up its pace and not the entirely opposite of it.

Via Business Insider

comScore Yahoo! Displays Poor Performance In comScore Online Search Parameters

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