Yahoo! To Discontinue Yahoo! Go For Focus On Smart Phone Applications

Wednesday, November 18, 2009, 13:23 By Rajeev Saxena
This news item was posted in Business, Internet and New Media category and has 0 Comments and so far.

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Yahoo! Inc. has announced that in the beginning of the year 2010, it will discontinue its mobile service, called Yahoo! Go. This service was developed on the Java platform for smart phones and has been operational for the last four years. The decision comes in the wake of Yahoo’s decision to focus all its resources and strength on the development of applications for the smart phones.

Yahoo! Go was well renowned for being a mobile package of essential Yahoo! services such as Yahoo! search, e-mail, news, finance, sports, entertainment and other third party applications. More than 400 mobile phone models were compatible with this tool and almost all network carriers provided access to Yahoo! Go to their subscribers.

According to Adam Taggart (Head of Global Marketing, Yahoo! Mobile),

“These monolithic all-in-one app experiences were a great strategy for the time, and it gained millions of users, but we’ve evolved with the market. Everything we’ve done so far in 2009 is a fulfillment of that strategy.”

The current Yahoo! Go users will be notified by e-mail of the deactivation of the service on January12, 2009 at 12 a.m. Pacific time. The e-mail being sent to the users also notifies them of the new Yahoo! homepage, that has been designed and developed specifically for the mobile domain with more interactive content for the users.

Yahoo! is now focused entirely on providing users with enriched experience on their mobile devices, by accessing Yahoo! services in the mobile phone browsers. Yahoo! has also taken the efforts to introduce mobile version of some of its widely used application such as, Flickr, Fantasy Football etc. Yahoo! is also dedicated towards jumping into the Android domain with its own apps. According to Taggart,

“The gap between what’s available in the app and the browser is closing, and we’ve shifted resources to both the browser and focused-app strategy. Yahoo Go was never available on the iPhone, but was on the BlackBerry. It would be silly not to be ahead of that curve. We’ve grown substantially faster than the market in the past two years.”

Via Moconews.

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