Yahoo! is launching new campaign entitled “All About Y!ou” in US tomorrow and UK, India on 5th October and will eventually spread the message of new advanced Yahoo! throughout the world. Yahoo! is upbeat about this campaign which has been designed by the best name in advertising world – Ogilvy and Mather worldwide. It will focus on advanced social networking capacity of Yahoo! and the brand will focus more on ‘you’ the end users.

The publicity of the campaign itself has already begun. Yahoo! has given information about the campaign on its corporate blog and it has been introduced at an International advertising campaign and Expo in New York City. The vision and message is clear to improve Yahoo! users’ online experience by customized interactivity and whole new range of advanced features in applications such as Yahoo! Finance, Yahoo Fantasy Football, Yahoo! Messenger, Flickr and mobile.

The campaign pictures and taglines are extremely trendy and interesting. The target is definitely millions of users and Yahoo! will get more dedicated users if it does deliver what it says and gives more control to the end users to enjoy the online virtual world in their own customized way. The more simple things become the better!

Via The Inspiration Room Daily