Considering Google’s attitude towards YouTube and the fact that Google has been in the process of publicizing this online video treasure chest, it seems that Google is infact considering YouTube vital for its future growth and success. YouTube was acquired by Google Inc. in the year 2006 for an approximate value of $1.65 billion.

According to a latest statement released by Google,

“YouTube is now on a trajectory that we’re very pleased with.”

However, many experts and analysts have been questioning the rationale behind streaming millions of free videos, where Google earns only a meager amount and that too because of advertising. On the other hand, the Google management have been quick to refute these speculations and have stated that the all new initiative of pre-roll ads, the ones that appear before a video will help in earning more revenue.

In a press statement,  Jonathan Rosenberg (Product Management and Marketing, Google) stated that, more and more users are visiting YouTube and viewing the videos of their choice, that are supported by advertisements. He further stressed on the fact that, the user statistics for YouTube have tripled compared to the figures of last year.

According to Patrick Pichette (CFO, Google),

“We’re really pleased both in terms of (YouTube’s) revenue growth, which is really material to YouTube, and… in the not long, too-long-distant future, we actually see a very profitable and good business for us.”

Via Reuters.